“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…
The point is, Think Different.
Steve Jobs & Ramdev Baba represent a brand. Yes its kinda obvious, but a similarity to begin with. A generation of users follow them. Not all Apple products are great in design, nor every Patanjali product is “ayurvedic”.
Par followers ko kaun samjayee they will buy Apple for design & Pantanjali for ayurveda!!! The impact they have can never be overestimated.
Let’s get into the details…
Marketing is about generating demand. Generate demand kaise?
CRYSTAL CLEAR CRISP COMMUNICATION, is the answer.
It’s a complicated and a noisy world. So in this noisy world, brands have to be really clear communicate what they want us “consumers” to know. Thus
- Apple = Design.
- Patanjali = Yoga.
So the similarity is they have been able to create strong values & associate ONE WORD with the brand. The communication is so effective that both Jobs and Ramdev Baba reinvented products that were already available in the market, and got consumers to think they had never seen anything like them before.
Both are charismatic, confident, great stories tellers with fabulous presentation skills.
They have a legacy. Steve jobs had Keynote presentations, with product launches. Baba on the other hand has a dedicated TV channel. Here Ramdev Baba might be more similar to Oprah.
When it comes to fashion. Both are ICONIC.
The black polo neck and the saffron robe are inseparable parts of their bodies. Any one wearing the same clothes are “me-too”.
Both, rock star like personalities.
3. Engineering the POP – Culture.
That’s my favorite advertising maxim. Just look at them.
The iconic popular status they both have and will be having in the future. Very few entrepreneurs have managed to accomplish such iconic status. They are never selling a products, they are always sell a story. It’s a cliché, but life is about cliché’s.
The story of “Great Design” or “ Patanjali ka Ayurveda”. If you dig deep in the story you will find that its somewhat distorted. Take for example the recent Bluetooth earphones in my opinion is a dud. Also not all products of Patanjali are ayurvedic.
The story is always consistent. The brands POPULAR.
Commodity is a commodity is a commodity.
Shoe is a shoe. Computer is a computer. Toothpaste is a toothpaste. Phone is a phone. But Wait.
If you don’t have an iPhone you don’t have an iPhone.
Similarly, If you don’t have Dantkanti you don’t have Dantkanti.
As marketers we are always struggling to differentiate our products when we have nothing to differentiate. USP, quality, packing and all the marketing jargon goes for a toss.What matters is the impact the brand creates in the market place.
Both brands under discussion has IMPACT. Apple is the most valued brand in the world. Patanjali is literally giving every FMCG player in the market a run for the money.
5. Turn consumers into Evangelists.
“Aree tu dantkanti use tho kare dekh, abee mere daat dekh ek dum clean.”
“Macbook Pro bro, look at the UI.”
If you have heard those, you might have heard many more. That’s what iconic brands do right, they not only sell products, they create a subculture and a lifestyle. They create advocates, sponsors and fans of the brand. People tattoo the brand logo, I am yet to see a Patanjali tattoo. If you spot one do let me know.
So what can we Learn about Personal Branding from these guru’s of Personal Branding.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.
More Personal Branding examples:-
Success is often built on strong personal branding — because it immediately tells us who a person is and where their expertise lies. Personal branding isn’t limited to those in the public sphere. Regardless of who you are, you can showcase your talents. We’ve curated a list of excellent examples of well-defined personal brands to inspire your own.
1. Elon Musk
Elon Musk’s name is almost as well known as Coca-Cola. Even if you have no interest in technology, it’s hard to avoid the brand that is Mr. Musk.
Having a personal brand does make you a public figure and thus very much subject to criticisms of your public statements. Elon has been criticized for spending huge amounts of money with little return and for publicity stunts like shooting a Tesla into space that give the appearance of being more about ego than science. Regardless of how you feel about him, it’s undeniable that his drive and follow-through have shown us technologies yet to be invented and a whole universe whose mysteries are left to discover.
2. Gary Vaynerchuk
If hustle were a religion, Garvy Vaynerchuk might be its messiah. No, he doesn’t perform miracles, but he did turn the family liquor store into an ecommerce empire. It’s the kind of success story that gives anyone with entrepreneurial aspirations hope.
Becoming an influencer through social media, Gary’s story has humble beginnings with hard work and dedication leading him to success. He embodies authenticity and self-determinism. From creating content on platforms like YouTube, Instagram, and LinkedIn, he positions himself as someone who’s grounded and wants you to achieve success on your own terms. He is also the co-founder of VaynerMedia.
3. Tony Robbins
Love him or loathe him, it would be hard to find anyone unfamiliar with Tony Robbins and his brand of financial self-help thanks to his prolific output of books, seminars, and other content. And of course let’s not forget about his charisma, energy, and that mouthful of beautiful teeth.
If you haven’t been keeping up with him, your brain might still conjure the 1990s version of Tony in all of his loud, energetic glory parading in front of his adoring fans. Maybe walking barefoot over hot coals? But his identity changed with the times. He’s no longer screaming in full volume — he’s more sophisticated and subdued. His current website doesn’t position him as the boisterous self-help guru of the past, but instead as a financial teacher for the current climate.
4. Ryan Serhant
I work in Real Estate and on a somewhat global level he might be the biggest brand there is in Real Estate. Carving out a memorable personal brand in the competitive realm of real estate is no easy task. And doing so in New York City, the real estate capital of the world? Good luck. Ryan Serhant, it would seem, has lots of luck.
ABC’s for Building a Personal Brand & Boost Your Career
1. Figure out who you are.
2. Determine what you want to be known for.
3. Define your audience.
4. Research your desired industry and follow the experts.
5. Ask for informational interviews.
6. Prepare an elevator pitch.
ABC’s to developing your personal brand on LinkedIn
How To Stand Out and Shine on Social Media!
- Update your profile photo.
Ideally you’ll want to employ a professional photographer to take the picture, but if budgets are tight, choose a picture that is sharp, high resolution, flattering, and clear—not a cropped image of your head and shoulders taken from the office party. That doesn’t mean you have to be dull—you can ensure that your photo reflects your personality and professionalism—and don’t forget to smile!
- Complete your profile to 100%.
This will increase your search ranking and give potential employers and clients a good impression. Use the section on “experience” to explain what role you had in each company you’ve worked for, include any voluntary work that you’ve done, and add relevant qualifications to enhance your experience.
More useful links for you to continue you Personal Branding Journey
Newsletters can help you build a bigger personal Brand. Here is a superb article by my close friend Kunal Arya on Newsletters click here
Beyond Personal Branding if you have more interests this a article by Shardul Talavdekar on Uniqueness of each and every child.
A must read if you have reached so far in reading this Warning: You’re Losing Money by Not Using Personal Branding& Marketing
After Personal Branding we need to take care of Personal Health as well by Sandeep Kumar